Kith officially launches its first Loyalty Exclusive collection of the year, marking a major evolution of the Kith Loyalty Program in celebration of the brand’s 15th anniversary. This special release introduces refreshed tier identities, new signature colorways, and exclusive collaborations with ASICS and New Era, all reserved strictly for Kith Loyalty Members.
A New Era for Kith Loyalty Tiers
To commemorate 15 years of Kith, the brand has reimagined its Loyalty tiers with updated names and hues drawn from the iconic Kith color palette:
- Molecule → Paragon
- Elevation → Quartz
- Vitality → Voyage
Existing members will automatically see their membership cards and accent colors updated in the Kith App. Importantly, current status levels remain fully intact—only the tier names and colors have evolved, reinforcing continuity while signaling growth.
ASICS GEL-KAYANO® 12.1 Reimagined for Loyalty Members
At the center of this milestone drop is the Kith for ASICS GEL-KAYANO® 12.1, released in Paragon, Quartz, and Voyage colorways. A silhouette that Kith has revisited and refined over the years, this iteration stands apart through elevated detailing and modern materials.
Key design highlights include:
- Open mesh uppers for breathability
- Transparent TPU overlays tinted in Paragon, Quartz, and Voyage hues
- Kith-branded lace loop and monogrammed insoles featuring Just Us and Loyalty branding
- Three exclusive lace options per pair
True to its performance roots, the model blends the GEL-KAYANO™ 12 upper with the GEL-NIMBUS™ 17 sole, featuring rearfoot and forefoot GEL® cushioning and a FLUIDRIDE™ outsole for premium shock absorption and all-day comfort.
Loyalty-Exclusive Apparel and Headwear
Beyond footwear, Kith and ASICS expand the collection with exclusive apparel and accessories designed to match each tier’s colorway. Highlights include:
- Brixton Track Jacket
- Dayton Pullover
- Crew Socks
Adding another layer of exclusivity, Kith reunites with longtime partner New Era to introduce made-to-order caps, complete with tonal embroidered branding aligned with the Paragon, Quartz, and Voyage themes.
Made-to-Order Essentials for Each Tier
Rounding out the offering, Kith introduces made-to-order Classic Logo pieces, including:
- Nelson Hoodie
- Crewneck
- Classic Tee
Each item is tier-specific and available to members of that tier and below, reinforcing the hierarchical structure of the Loyalty Program while maintaining accessibility within the community.
Release Date & Availability
The Kith for ASICS Loyalty Exclusive Collection launches globally on January 12th, available exclusively through the Kith App at 11:00 AM local time in New York, London, and Paris.
MADE-TO-ORDER DETAILS
- Ordering window: January 12th (11:00 AM) – January 18th (11:59 PM)
- Production & delivery timeframe: Approximately six months
Final Take
This Loyalty Exclusive drop represents more than a product launch—it’s a celebration of community, longevity, and evolution. By pairing updated tier identities with premium ASICS footwear, apparel, and New Era headwear, Kith reinforces the value of loyalty while setting a new standard for member-only sneaker culture in 2026.
Stay locked to shoerelated.com for more updates on Kith releases, ASICS collaborations, and the most exclusive sneaker drops worldwide.