Adidas and Pharrell Williams have officially announced a surprise limited release of a new iteration of the VIRGINIA Adistar Jellyfish, delivered in an elegant and stealthy Triple Black finish. The launch is exclusive to New York City, setting the stage for another culturally charged Pharrell x adidas moment.
Sneaker fans caught wind of the drop early thanks to a playful citywide teaser campaign: an “Imported from Virginia”delivery truck making stops at several iconic NYC landmarks. The stunt quietly built anticipation ahead of the shoe’s official reveal—and it worked.
A Futuristic Silhouette Inspired by Life Underwater
The Adistar Jellyfish has quickly become one of Pharrell’s most imaginative footwear concepts, merging art, technology, and nature into a single sculptural form. Inspired by the fluidity of marine life, the silhouette’s standout feature is its exaggerated, undulating midsole—crafted to echo the organic motion of a jellyfish drifting through water.
Design highlights include:
- Layered mesh upper adding depth, breathability, and movement
- Dimensional exterior components for futuristic structure
- Glow-in-the-dark accents subtly woven into key points for added visual intrigue
- Custom “Jellyfish” and “VIRGINIA” branding on the insole and tongue
- Pharrell’s signature creative fingerprints throughout the silhouette
The result is a visually striking sneaker that pushes the boundaries of adidas’ archival Adistar lineage while standing firmly within Pharrell’s artistic universe.
The New “Triple Black” Colorway: Understated but Powerful
While previous iterations leaned into boldness, the new Triple Black version shifts the energy toward sophistication and versatility. A tonal blend of matte and satin blacks wraps the upper, sole, and detailing, amplifying the silhouette’s sculptural geometry. The all-black treatment makes the shoe easier to style while maintaining its avant-garde character.
Release Details: NYC Gets It First
The Triple Black VIRGINIA Adistar Jellyfish will arrive in New York City in extremely limited quantities, with a wider global release planned for 2026.
NYC Release Schedule
- December 4 — Exclusive first drop at Billionaire Boys Club Soho
- December 5 — Official adidas launch at the adidas 5th Avenue Flagship
With Pharrell’s design momentum at an all-time high, and the Jellyfish silhouette already earning industry acclaim, both drops are expected to sell out immediately.
Final Thoughts
This surprise NYC release adds another chapter to Pharrell’s expanding creative partnership with adidas. The Triple Black VIRGINIA Adistar Jellyfish isn’t just a colorway—it’s a moment engineered for collectors, fans of futuristic design, and New Yorkers who want to be part of the first wave before the sneaker goes global.
If you’re in NYC, the countdown is on. Everyone else will have to wait until 2026—unless resale prices say otherwise.