Sneaker culture is buzzing again as Travis Scott, Fragment Design, and Jordan Brand reunite for another Air Jordan 1 Low OG. After the legendary 2021 collab, the 2025 edition brings a fresh yet familiar design, expected to sell out instantly.
This isn’t just a sneaker—it’s a cultural statement, blending music, Japanese streetwear, and basketball heritage into one silhouette.
Design & Features
The Travis Scott × Fragment × Air Jordan 1 Low OG (SKU: DM7866-104) delivers premium construction with standout details:
- Colorway: White and sail base with Fragment’s signature Military Blue accents.
- Materials: Premium tumbled leather for a luxe finish.
- Signature Elements:
- Reversed Swoosh on the lateral side (Travis’s trademark)
- Cactus Jack branding on one heel, Fragment thunderbolt logo on the other
- Aged sail midsoles for a vintage vibe
- Black laces, with potential alternate lace options included
This combination keeps the design sleek, collectible, and instantly recognizable.
Release Date & Price
Here’s what you need to know about the drop:
- Release Date: November 2025 (postponed from September)
- Retail Price: $155 USD
- First Launch Location: Tokyo, Japan – via TravisScott.com and select boutiques
- Availability: Limited international rollout, with no guaranteed SNKRS U.S. release
👉 Expect scarcity outside Japan, making this one of the hardest AJ1 Lows to secure in 2025.
Where to Buy
Official Channels:
- TravisScott.com – Early and exclusive drops often appear here.
- Fragment / Jordan boutiques in Japan – First region to launch the collab.
- Nike / SNKRS (regional apps) – Monitor in case select markets receive surprise allocations.
Resale Platforms (after sellout):
- StockX
- GOAT
- eBay (Authenticity Guaranteed)
- Grailed
⚠️ Expect resale prices to skyrocket above retail.
How to Increase Your Chances
- Sign up for Travis Scott’s newsletter and Jordan Brand notifications.
- Follow Fragment & Travis Scott social media for shock drops.
- Enter raffles at sneaker boutiques with confirmed allocations.
- Prepare for checkout with accounts, addresses, and payment saved in advance.
Why the Hype?
- Historic Legacy: The 2021 collab is already a grail—this drop revives that magic.
- Clean Aesthetic: Minimal yet bold, with iconic branding cues.
- Triple Influence: Music, streetwear, and hoops culture fused together.
- Scarcity Value: Limited release makes it an instant collector’s item.
Final Thoughts
The Travis Scott × Fragment × Jordan AJ1 Low OG (2025) is more than just a sneaker—it’s a piece of cultural history. With a release date set for November 2025, a retail price of $155, and a Japan-first launch, this collab will be one of the hardest pairs to get this year.
If you miss retail, be prepared for steep resale prices. Your best bet is to act fast on official channels, sign up for alerts, and keep an eye on boutique raffles.
👉 For serious sneakerheads, this is a must-have for 2025.