The AWAKE NY x Air Jordan 6 “Bubblegum” is one of the most anticipated Jordan Brand collaborations arriving in August 2026. Designed in partnership with New York-based streetwear label AWAKE NY, the sneaker gives the iconic Air Jordan 6 a bold pink makeover while incorporating signature details from AWAKE NY.
Following an initial launch through AWAKE NY, the collaboration is expected to receive a wider global release through Nike SNKRS and select retailers on August 29, 2026.
With a retail price of $230, the AWAKE NY x Air Jordan 6 “Bubblegum” is expected to be a major release for sneaker collectors and Jordan fans this summer.
AWAKE NY x Air Jordan 6 “Bubblegum” Release Date
The AWAKE NY x Air Jordan 6 “Bubblegum” is expected to begin releasing on August 23, 2026, through an EQL raffle on AwakeNY.com.
A wider global release is expected to follow on August 29, 2026, through Nike SNKRS and select Jordan Brand retailers.
The sneaker will retail for $230 USD.
Release Details
| Detail | Information |
|---|---|
| Collaboration | AWAKE NY x Jordan Brand |
| Model | Air Jordan 6 |
| Colorway | Playful Pink / Infrared 23 / Shy Pink / Arctic Pink |
| Style Code | IQ5706-600 |
| Initial Release | August 23, 2026 |
| Global Release | August 29, 2026 |
| Retail Price | $230 |
| Expected Retailers | AwakeNY.com, Nike SNKRS & select retailers |
AWAKE NY x Air Jordan 6 “Bubblegum” Design
The “Bubblegum” Air Jordan 6 embraces a predominantly pink color palette, combining several shades across the shoe.
The official color description is Playful Pink, Infrared 23, Shy Pink and Arctic Pink, creating a layered look that gives the classic basketball silhouette a much more playful identity.
Rather than completely redesigning the Air Jordan 6, AWAKE NY keeps the model’s recognizable construction while adding its own branding and material touches.
The pink upper is complemented by contrasting details inspired by the original Air Jordan 6, helping connect the collaboration to the sneaker’s basketball heritage.
AWAKE NY Branding Meets Jordan Heritage
The collaboration comes from Angelo Baque’s AWAKE NY, a New York label known for its distinctive approach to streetwear and fashion.
AWAKE NY incorporates its branding into the Air Jordan 6 while maintaining the recognizable features of the original silhouette.
This combination makes the “Bubblegum” particularly interesting for collectors because it blends New York streetwear culture with one of Jordan Brand’s most recognizable 1990s basketball models.
Air Jordan 6 “Bubblegum” Colorway
The official color blocking uses four primary shades:
- Playful Pink
- Infrared 23
- Shy Pink
- Arctic Pink
The different shades of pink prevent the sneaker from looking completely flat while giving it a distinctive monochromatic appearance.
The use of Infrared 23 is particularly notable because Infrared has long been associated with the Air Jordan 6. The color helps connect the modern AWAKE NY collaboration to the original Air Jordan 6 aesthetic.
How to Buy the AWAKE NY x Air Jordan 6 “Bubblegum”
The first opportunity to purchase the sneaker is expected to come through an EQL raffle at AwakeNY.com on August 23.
After that initial release, the shoe is expected to receive its global launch on August 29 through Nike SNKRS and select retailers.
Because collaborations involving AWAKE NY and Jordan Brand can attract significant demand, sneakerheads should prepare their Nike SNKRS accounts and monitor retailer raffle announcements before release day.
Entering raffles early can also be useful because limited collaborations may sell out quickly once the global release begins.
AWAKE NY x Air Jordan 6 “Bubblegum” vs. “Blueberry”
The “Bubblegum” is part of a broader AWAKE NY x Jordan Brand Air Jordan 6 collaboration that also includes the “Blueberry” colorway.
The two sneakers take very different approaches to the Air Jordan 6.
The “Bubblegum” uses a collection of pink shades, while the “Blueberry” focuses on multiple shades of blue and premium materials.
The Blueberry colorway is expected to receive its global release on August 29, 2026, giving sneaker fans two major AWAKE NY x Air Jordan 6 releases to watch during the same week.
Is the AWAKE NY x Air Jordan 6 “Bubblegum” Limited?
The “Bubblegum” is expected to be a limited collaboration, although exact global inventory numbers should be confirmed closer to release.
Its initial AWAKE NY launch through an EQL raffle means demand could be significantly higher than the available supply.
For the global release, inventory will be distributed across Nike SNKRS and select retailers, so availability may vary depending on region.
Final Thoughts
The AWAKE NY x Air Jordan 6 “Bubblegum” brings a playful New York streetwear aesthetic to one of Jordan Brand’s most recognizable silhouettes.
With its Playful Pink / Infrared 23 / Shy Pink / Arctic Pink colorway, AWAKE NY branding and classic Air Jordan 6 construction, the collaboration is shaping up to be one of the standout Jordan releases of August 2026.
The sneaker is expected to begin releasing through an EQL raffle at AwakeNY.com on August 23, followed by a global release on August 29, 2026, through Nike SNKRS and select retailers.
At $230, the AWAKE NY x Air Jordan 6 “Bubblegum” should be firmly on the radar of anyone collecting Jordan collaborations or following the latest sneaker releases.
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